4min chapter

StartUp Health NOW Podcast cover image

Inside Healthcare Sales: Building a Revenue Strategy for Your Health Moonshot

StartUp Health NOW Podcast

CHAPTER

The Secret Sauce of a Successful CEO Is Customer Development Interviews

The CEO title carries significant weight with customers. People just like talking to the founder, so that might still be a part of your role. Having them replicate customer development process is super important, especially at an earlier stage company. And now this person has three to five case studies from customers they not only can send, but they can also speak to.

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