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Shane Leonard, an experienced CFO with an entrepreneurial background, on becoming a trusted advisor to founders

CFO Insights

CHAPTER

Becoming a Trusted Advisor to Founders and the Role of Clear Storytelling

This chapter discusses the role of CFOs as trusted advisors to founders and the significance of clear storytelling in business. It emphasizes the need for CFOs to acquire knowledge, utilize KPIs and metrics, prioritize top-line growth, and build trust with founders. The chapter also highlights an upcoming startup CFO event in London and the expansion of the network into new cities.

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