Introduction

We get a lot of questions from customers and community members this time of year on how to finish the year off strong and plan to have a successful Q1.

"What are some of the biggest mistakes you see marketing teams make as the fiscal year wraps up?"

"Are there any frameworks you use to build a marketing plan?"

"Where are you allocating your budget moving into 2023 and where do you think the biggest dividends will be paid in the year ahead?"

Q3 is coming to an end, and as you approach Q4 planning season, these are all important answers that need to be answered. Luckily, we have a little experience helping companies finish off the year strong and planning for 2023, and that's what we're doing in this episode. In addition to these questions, we also took live questions from the audience about 2023 planning, lessons learned in 2022, and more.