267: Analyzing B2B Analyst Relations
Renegade Marketers Unite
00:00
Is There a Feedback Loop in Analyst Relations?
As you're framing it, it feels more like a marketing campaign where the target audience is really small. You're trying to in some ways get them to buy into a story that you hope they agree with. What was interesting with Isabelle was there's this strong give and take. Even if you don't agree with everything that they say, how do you close the loop? "You cannot be successful in analyst relations through just marketing"
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