3min chapter

Entrepreneurial Thought Leaders (ETL) cover image

Julie Zhuo (Inspirit) - How to Learn from Users

Entrepreneurial Thought Leaders (ETL)

CHAPTER

How to Ferret Out New Features When Trying to Figure Out What to Do

How do you ferret out the differences between what people say they do and what they want to do? Well, that's a great question because there's two different ways to go about it. One is just observing somebody and we're going to see them in their workflow. The other is when you actually have an idea about something you want to create,. You know, and you might have a solution. In that case, what we try and do is we prototype it very quickly.

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