2min chapter

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#064 The Synthesis of Media and Ecommerce with Kevin Espiritu of Epic Gardening

Smart Friends

CHAPTER

The Synergies Between E-Commerce and Lifestyle Businesses

The audience is now the customer instead of making the audience the product, which is most content models. The synergies between these businesses is what fascinates me and what keeps bringing me back to it. Once you see this pattern, I think it's hard to resist seeing those opportunities in so many other places.

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