3min chapter

Founders cover image

#109 Adi Dassler (Adidas)

Founders

CHAPTER

The Cubans Are Having This Done to Themselves

Audiena Dossar's brother Rudolph felt pressure to join the National Workers Party in 1933. To refuse party membership would have negatively impacted the business and jeopardize the workforce, he says. Audi was unimpressed by the so-called movement and was never politically active,. His sole purpose was to support athletes regardless of political affiliation, religious faith or ethnicity.

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