The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing I Brands cover image

Mike Ghaffary (Canvas Ventures) - How to Evaluate Online Marketplaces, Why This is a Contrarian time to Invest in Consumer

The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing I Brands

CHAPTER

Product Market Fit

In market places, we have what we call like a fully loaded l t v d. So if you actually have fleshed a lot of this stuff up, and then you're getting liquidity m and then, you know, its series, eh, you're usually looking for at least a million, if not single digit millions in gross transaction volume on the market. It's always a question of product market fit when there's a market place but they're not taking a take rate yet.

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