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How To Make Slogans Great Again

How To Win An Election

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The Power of Slogans in Political Campaigns

This chapter discusses the influence and effectiveness of slogans in political campaigns. It highlights examples of successful slogans like 'take back control' and 'Make America great again' and emphasizes the importance of relatability and emotional appeal. The chapter also touches on the impact of slogans on elections and mentions a failed campaign slogan from the 2015 election.

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