S7E3: Neal Mohan, MBA ’05, From CEOs to Content Creators: Be True To Yourself
Stanford GSB: View From The Top
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Authenticity and Entrepreneurship in the Creator Economy
The chapter emphasizes the significance of authenticity for content creators, showcasing successful creators who remain true to themselves. It also discusses the entrepreneurial side of being a creator and how creators can build sustainable businesses around their content. Additionally, it explores the role of YouTube in connecting creators with global audiences, highlighting various revenue streams and the impact of AI on content recommendation and moderation.
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