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Becoming Irresistible: How to Maximize the Impact of Your Message
Social Media Marketing Podcast
Who Are You Targeting?
Pillina: I think a lot of marketers seem to understand who in the world they're trying to target. She says more often than not, these sonas that we create are people that we wish were our customers. "We get really superior to our audiences a lot of times," she adds. 'That's taken a big risk'
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