BTS Super Bowl Halftime Show 2023

Eugene: I've been listening to K-pop since the 90s. Seven years ago, I was literally introducing K-pop to every single person I knew,. And all I would say was like, y'all just wait, there's going to be a band that's going to break through and be the biggest shit in the world. It ended up being BTS. But it was so funny because no one listened to me. They're almost too big for it. The Zuberol used to be about America. It's Korea. It's coming in. Take over our past time.