Email Lead Notifications - What's the Impact of Responding Quickly?

Timothy Stanley: What advantage is there to a business that responds immediately or at least very quickly? He says studies show if you respond within the first five minutes specifically, let's say you respond in the first one minute, I think you have like a 90 something percent chance of closing that lead as opposed to having five minutes. Stanley: When you get a reply right away, you don't go to the next competitor or down the list, right? Because you're engaged with the business, which was your goal.