How to Build a Lead Generation System

Social media is a form of marketing. The ultimate goal is we want to get an appointment with high quality leads, high quality prospects and ideal potential clients. And so social media is a fantastic source of traffic to your lead page. Goal number three from your social media is ultimately in our professions, mountains, bookkeepers. So really, my friend Steve Pike once described it like this, I'd give things simple. Sales and marketing are a profession. Marketing is everything that you do to getting an appointment. Sales is everything you do once you then get that appointment, what you say in the meeting, and how you follow up from the appointment. That's called a lead generation system.