
Should DTC Brands Sell to Mass Merchandisers?
Ecommerce Conversations
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How Did You Get Your Products Into Target?
We had, i don't know whert large or not, but we had a fair number of people who carried our products. We did our best to protect those independent retailers by offering an exclusive product to target that wouldn't directly compete with what their customers were already ing. And also just to remind them that a rising tide lifts all boats. I think as e commerce brands, you kind of get like this egotistical, like we're going to take down the traditional way. But there's something nice about just going out and grabbing something an having it availableye, i think there's something to that.
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