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#064 The Synthesis of Media and Ecommerce with Kevin Espiritu of Epic Gardening
Smart Friends
The Importance of Having a Media Department
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Coming up with a captive audience is the scarce resource, right? Like which one's more scarce? I feel like it's being able to generate audience. Yeah, impressions. And you're not just monetizing the eyeball or putting a brand in front of them. You can do it thoughtfully enough so that you can stack the models such that they're not like, whoa, this guy's really injecting on me all these different things. Sometimes it happens, but you can do it pretty well.
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