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283: Business Validation Traps

The Bootstrapped Founder

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The Trap of Seeking Validation and the Importance of Paying Customers

This chapter discusses the common trap of seeking validation for business ideas instead of looking for evidence that the idea might be wrong. It emphasizes the importance of actively searching for reasons why something might be wrong and spending time on that analysis. The chapter also explores the misconception that a free plan or freemium model is a validation signal for a business when, in reality, it is just the product working as intended and does not guarantee revenue. The importance of having paying customers in a freemium business model is highlighted, along with the challenges faced in converting free users into paying customers.

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