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Sell Like Crazy | Sabri Suby | Book Summary
Bestbookbits
The 4% Rule for Moving the Money Narrow
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The market doesn't pay you to have the best products or service. It rewards you for solving problems. The Pareto principle first discovered this rule when he found that 80% of a nation's wealth was controlled by 20% of the population. I refer to these highly leveraged activities as the 4% of activities that move the money needle. They include checking emails, writing copy, speaking with clients and setting up systems.
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