Sell Like Crazy | Sabri Suby | Book Summary
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The 4% Rule for Moving the Money Narrow
The market doesn't pay you to have the best products or service. It rewards you for solving problems. The Pareto principle first discovered this rule when he found that 80% of a nation's wealth was controlled by 20% of the population. I refer to these highly leveraged activities as the 4% of activities that move the money needle. They include checking emails, writing copy, speaking with clients and setting up systems.
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