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How to Get More Tourists to Visit Your Tribe
Demetri Siegelitus tells a great story of an anthropologist who is with some group, some tribe that was upset because they didn't get many tourists coming to visit the tribe. They had him teach them how to do fire walking. And so they started doing this as a tribe and it was working. People intuitively know if you've got some ritual that your people have been doing for generations, it is full of meaning and power. We don't know why. Just because.