The Impact of Consumer Confidence on DTC
Ecommerce Playbook: Numbers, Struggles & Growth
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The Correlation Between MER and Consumer Confidence
Merrill Lynch tweeted that if consumers are less confident, it's going to take more marketing resources to sell them products. He says the correlation between MER and consumer confidence seems obvious but nobody is adjusting their forecast accordingly. "Maybe we all need to think differently about the expectation in this moment as we develop a forecast," he said.
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