Ep 28: Living and Breathing SMEs - Ibrahim Abdel Rahim [Moonbase Capital]
Buy and Build
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The Importance of Branding
During his time at Denzt Aromatic, my father's company, I had to deal with a lot of these different issues. What we've done is we restructured the company into different smaller companies, subsidiaries. So this was a good platform for a multinational to buy into and that's what happened. We went from back then it was maybe 30 million Egyptian pounds to 600 million Egyptian pounds, so 20X.
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