2min chapter

Made You Think cover image

5: The Death of Nation-States and Radical Self-Ownership: The Sovereign Individual

Made You Think

CHAPTER

How to Decouple the Brand From the Producer

I think even for, you know, I'm specifically working on this in beer, but it probably applies to any physical product industry as well is sort of by like decoupling the brand from the producer. It allows you to create like pop up brands almost is how I'm thinking about it. You're not tied to a physical place. Like you could start this made you drink beer in New York this week and then let's say two months from now you're living in Austin through a platform like unlimited brewing company, you could go start that up in Austin. We should do it in person. That's a great concept. Yeah. Well, and that's sort of what we see

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