The Pepsi Challenge

Your brain is an incredibly powerful computer, rapidly processing information to help you make better decisions – except when it doesn’t. Should you really trust your first impressions? Join Joe & Mike as they dive into the world of rapid cognition and thinking without thinking.

Links
– Bookworm shirts
– Prodcon
– GoodNotes
– The Focus Course
– Faith-Based Productivity
– Blink by Malcolm Gladwell
– Bookworm #52: The Power of Habit by Charles Duhigg
– Implicit Association Tests
– Bookworm #16: The Checklist Manifesto by Atul Gawande
– Herman Miller Aeron chair
– Pepsi Challenge (YouTube)
– SCAA Coffee Taster’s Flavor Wheel
– Coffee Grading criteria
– The Best Grocery Store Coffees, Ranked by a Barista
– Bookworm #56: Hyperfocus by (and with) Chris Bailey
– The Four Tendencies by Gretchen Rubin
– Atomic Habits by James Clear
– Everyday Millionaires by Chris Hogan
– Bookworm Club
– Book List
– Leave a Rating

Mike's Rating: 3.0
Cory's Rating: 3.5