The Rise of GPS

tom tom is one of the biggest map makers in the world, having struck deals with several major automotive companies who rely on tom tom's maps to fuel their own g p s systems. They developed a user base that saw the value in wayss offering a real-time traffic application and crowd sourcing. The genius of Ways was even if users didn't contribute to the mapping itself, they could still help each other avoid accidents by using crowdsourced information. It has not only kept them afloat, but enabled them to continue thriving in the face of what otherwise would have been an industry ending disruption.