S2 E63 - It's Time To Update Outdated Sales Territory Models | Hayes Davis
Stacking Growth | The B2B Marketing Podcast
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Does It Make AnySense to Apply a Geographic Overlay to a Big Inside Sales Team?
Post-pandemic, everybody just took a hard look and said, do we really care that this person is in market with this other person? We're building these big inside sales teams. Everybody's on Zoom. You don't need this idea of, yeah, maybe somebody's going to get on a plane once or twice, but like that doesn't really matter. And so, we're at this stage now where we all just have to look at ourselves and say, does it make any sense to apply a geographic overlay to a big inside sales team? And it doesn't.
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