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Design Thinking - Problem Finding, Definition, Ideation and Prototyping
The steps of design are very simply five steps, empathy, definition, ideation, prototype. So we talk about problem finding preceding problem solving. Half the time, stuff doesn't work ecause you're working on the wrong thing. The problems we solve are called wicked problems, not tame problems. We got a tame, well bounded, highly defined problem you can solve replicately over and over again, that's probably an engineering problem. If you got a messy human problem where you don't know wht you're looking for until you find it, then you'd probably need to design your way forward. And the only way to do that is empirically, with these hands on prototypes