14min chapter

Success Story with Scott D. Clary cover image

Brett Berish - President & CEO at Sovereign Brands | How to Make Your Brand Unbeatable

Success Story with Scott D. Clary

CHAPTER

Embracing Individuality in Business

This chapter explores the vital role of individuality and risk-taking in the competitive spirits industry. Through personal anecdotes and reflections, the speakers discuss the challenges of promoting change against established norms, the intricacies of brand development, and the lessons learned from both successes and failures. Emphasizing the significance of enthusiasm over mere experience, they highlight the unique journey of building a brand in a crowded market and the importance of viewing the industry from an outsider's perspective.

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