How to Pay Back Your Acquisition Costs in Six Months or Less

John McNeal: "I run a recurring revenue business. And if you pay back your customer acquisition costs within six months or less, it's a phenomenal opportunity" He says his retention rate is probably at a 6 to 7 year rate and that the value of those contracts is pretty strong as well. McNeal on 4andhalf.com: "We've been working on this widget. You basically set your number of units you want to grow by, then you set your average rent."