#1114 What happens when a side hobby turns into a life-changing business built around passion, risk, and a whole lot of bees? In this episode, host Britlyn Williams sits down with Nicole Buergers, founder of Bee2Bee Honey Collective, to unpack how a simple beekeeping hobby turned into a full-time, purpose-driven business. Nicole shares her leap from B2B internet marketing into urban beekeeping, the realities of monetizing a passion, and the challenges — both physical and mental — of building a business from scratch. From crowdfunding her launch and finding her first customers to learning boundaries, community building, and what it really means to work with nature, this conversation is an honest look at entrepreneurship, sustainability, and designing a life around what you love!
(Original Air Date - 2/19/26)
What we discuss with Nicole:
+ Turning a hobby into a business
+ From B2B marketing to beekeeping
+ Urban beekeeping fundamentals
+ Mentorship as a revenue stream
+ Crowdfunding the business launch
+ Building a local beekeeper community
+ Physical realities of beekeeping
+ Learning to say no
+ Selling hyperlocal honey
+ Designing a lifestyle business
Thank you, Nicole!
Check out Bee2Bee Honey Collective at Bee2BeeHoney.com.
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