E48: Kevin Knieriem, President of Clari on expanding their serviceable addressable market and building a unified platform
Topline
Evolution of Total Addressable Market Awareness Among Startup Founders
The chapter explores the shift in awareness of Total Addressable Market (TAM) among startup founders, focusing on understanding TAM limitations and the rise of vertical markets. It discusses the implications for platforms like Clari and Outreach, addressing market reach and scalability. The dialogue delves into challenges faced by startups navigating the competitive landscape and building comprehensive platforms amidst industry consolidation.
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