
Holistic Product Thinking by Kickstarter SVP Prod, Design & Engineering
The Product Podcast
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Product Development - What Are Your Business Goals?
I always encourage p ms to do their dduligence and work to understand the bigger picture. How does the thing that you are working on fit into the success of the business? What are the expectations people have for the productive feature you are working on? As a p m, you should be flexible in your approach. Your goal should not be to gan copy your competitor, but rather understand how you can uniquely build something that delivers value to the and to users in a meaningful way. This is not only to keep this not only keeps them coming back, but also keeps your team motivated, because they are building things that people are excited about....
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