Why signalling matters in media
The WARC Podcast
00:00
Understanding the Methodology and Findings of a Study on Media Signaling in Advertising
This chapter explores a large-scale study on media signaling in advertising, focusing on a fictional brand called TEXI. It discusses the methodology used, the two types of signaling measured (fitness and social), and briefly touches on the use of brand purpose in advertising.
Transcript
Play full episode
