Is There a Correlation Between Effective Reach and Business Success?

Right reach is a quantitative number for how much, you know, it's how much effective reach we believe you were buying in that week. We're routinely seeing that we can increase the predictive ability by 50% often 100%. The calibration of right reach with econometrics opens up a really interesting avenue of research. It gives advertisers greater confidence that when they put a plan on the table, the outcome that they forecast is likely to come true.