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4min chapter
Yum! CMO on cultural relevance, being innovative & creative risk taking (Taco Bell, KFC, Pizza Hut) - Ken Muench
Uncensored CMO
Intro
This chapter explores the unexpected career path of a global CMO who transitioned from creative writing to leading a marketing agency. Featuring insights on Taco Bell's challenges and the significance of an external perspective in marketing, it combines personal stories with professional advice in the quick-service restaurant sector.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode