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How to Advertise Effectively
Advertising is like learning. Few people can safely depend upon chance, custom. You all need to have your customers return and purchase again. A French writer says that the reader of a newspaper does not see the first insertion of an ordinary advertisement. The second insertion he sees but does not read. The third insertion he reads. The fourth insertion he looks at the price. The fifth insertion he speaks of it to his wife. The sixth insertion he is ready to purchase. And the seventh insertion he purchases.