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279 The Content Fuel Framework by Melanie Deziel

The Marketing Book Podcast

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Introduction

Melanie Diesel is the author of The Content Fuel Framework, How to Generate Unlimited Story Ideas. Douglas Burdad runs a marketing agency called Artillery that works with manufacturers and industrial companies who are serious about growth. He says their old school marketing and sales is almost completely ineffective at attracting the modern buyerwho doesn't want to be marketed or sold to.

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