The Media's Response to Pride Month

There's a New York Times article about one of these meta articles about like what's going on at Target and Bud Light. And the headline is brands embracing Pride Month confront a volatile political climate. Jesus. It's almost like if you're a journalist covering this, you have two choices. One is you just like use this neutral terminology or two is like you really dig in. I would think that people within the media would be more primed to call it what it is.