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Social Media Dynamics and Misinterpretations
This chapter explores the complexities of social media interactions, particularly on TikTok, highlighting how humor and sarcasm can be misinterpreted and lead to misunderstandings. The discussion also reflects on the contrasting natures of online engagement, branding strategies, and societal values, as well as the dynamics between public perception and authority figures. It emphasizes the evolving landscape of digital marketing and the role of viral trends in shaping corporate advertising strategies.