60 - Craig Brommers, American Eagle Outfitters
Earned: Unlocking the Power of the Creator Economy
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TikTok: A Digital Shopping Experience
American Eagle has 900 stores, but there's a lot of people that literally aren't physically nearby one. I think if you were to look at e-com, actually where it has the deepest penetration is like middle America. We set up a eight store inside of NBA 2K, which as you know is one of the most engaged with games on the planet and we saw great success there. So I think it's surprise, it's delight, it's engaging and that's what our customer base is really telling us. And again, Gen Z is always on the cusp of what's new, what's next. They actually like engaging with this innovation.
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