What's the Cost of Off Content Acquisition?

The net flicks portfolio as a whole is that there flexibility built into it because they have so many touch points. So one example of what you just described is, hollywood doesn't make romantic comedies any more. These big ones i love he a onteva or neflix has discovered that there's some niche. They're not spending a lot of money, but they are just cranking them out. And in the beginning, it needs be high profile, because you want additional subscribers. But eventually it's going to be your experience.