The Rise of Timu: E-commerce Disruption

This chapter explores the rapid growth and unique characteristics of Timu, a spinoff of Pinduoduo launched in 2022. It discusses the platform's cluttered user interface, controversial marketing strategies, and the challenges facing the e-commerce landscape, particularly regarding tariffs and competition with established players like Amazon. Additionally, the chapter features insights from a former Google engineer who transitioned into e-commerce, highlighting innovative business models and the impact of social commerce on consumer behavior.