19. Brand Mascots I - DILFs: Charmin, Brawny, and Mr. Clean
Informed Attraction
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The Hypocrisy of Squeezing: Analyzing Charmin's Mr. Whipple
This chapter explores the iconic Charmin advertising campaign featuring Mr. Whipple, focusing on a humorous scene in a grocery store. It highlights the irony of Mr. Whipple's character as he publicly reprimands others for squeezing the Charmin while secretly doing so himself, underscoring the campaign's effectiveness and its legacy in advertising history.
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