What happens when the web is all bots and AI? 🤖

And more importantly, what happens to your company's online presence when AI search completely takes over?

Big questions.

So we're bringing in the big gun for the answers.

Michael Walrath is the Chairman and CEO Yext Inc, a global leader in brand management and search experience.

Michael will dish the essentials on how brands can not just stay relevant in the post-human web, but how they can thrive and get ahead.

Don't miss this one.

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Topics Covered in This Episode:

Post-Human Web SEO Strategies
Structured Data for AI Discoverability
Large Language Models Disrupting Search
Answer Engine vs Traditional Search SEO
Intent-Based Search and Brand Visibility
Memory in AI Answers Engines Explained
Granular Content Optimization for AI
Blocking AI Crawlers: Brand Strategy Debate
AI-Generated Ads Impact on SEM & SEO
Authoritative Brand Data for Visibility

Timestamps:
00:00 "Brands in the AI Era"

05:42 "Future of Search Engines"

08:19 "Generative AI vs SEO Strategy"

09:37 AI Personalization for Better Answers

12:41 "AI-Friendly Data for Brands"

15:56 "Empowering SEO with Seamless Tools"

20:29 "Future of AI-Powered Advertising"

24:48 "AI Knowledge: Useful but Creepy"

26:08 AI Impact on Ad-Supported Content

29:32 "Reddit Strategy Isn't Necessary"

Keywords:
Post-human web, brand visibility, generative AI, large language models, answer engines, structured data, organic SEO, search engine optimization, content creation, reputation management, social media management, digital transformation, data distribution, authoritative business data, machine learning, AI-powered search, fragmented discovery, natural language processing, context and memory, answer engine optimization, AI visibility, SEO strategy,

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