The Importance of Quality in Newsletter Growth

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I tend to be quite cautious when we approach newsletter growth for people we work with. It's so much harder to assess whether you're actually getting a good ROI or if you're just getting vanity metrics out of it compared to purchases and things like that. The paid recommendations for free recommendations, as far as I can tell, is blowing everything else out of the water in terms of the ROI on the time and the money investing. But there are few products that honestly feel like magic.

Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Katelyn Bourgoin of the Why We Buy newsletter.

Katelyn's newsletter is earning over $300k in annual revenue—and it's not even her full-time business. She founded Customer Camp in 2019 where she helps businesses figure out what triggers customers to buy so they can market smarter.

In this episode, Louis & Katelyn discuss…