Getting Your SaaS Pricing & Packaging Right (with Dan Balcauski, Founder & Chief Pricing Officer @ Product Tranquility)
One Knight in Product
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What Is Value Base Pricing?
Value base pricing is a way of lining your pricing to capture a fair amount of the value that you create for your customers. It gives you control of your pricing versuceding it to your competitors, and just generally, most research supports it's a superior way to set pricing. But there are things like trust, the understanding that the competition has other alternatives, and there is a risk or discount associated with our ability to deliver value as well as sales.
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