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It's Big Sports Season! MoneyBall is Back - How Data & AI Are Changing the Game with Nancy Hensley {Replay}

Making Data Simple

CHAPTER

The Business of Sports Data and Analytics

This chapter explores the diverse clientele interested in sports data, emphasizing its significance for teams, leagues, and media outlets. It discusses the monetization of sports analytics, including the increasing demand from sportsbooks and broadcasters, alongside the impact of big tech companies in sports streaming. Additionally, it highlights the importance of athlete data rights and the innovative use of AI in broadcasting to enhance audience engagement.

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