2min chapter

Scandinavian Product Podcast cover image

#29 Navigating hyper scale, leading in extreme crises, hardware vs software, and more | Tor Erik (ex-CPO at Easee) and Stian Øien (CPO at Futurehome and Ex-VP at Easee)

Scandinavian Product Podcast

CHAPTER

Exploring Pricing Strategies Through Empirical Testing

This chapter explores the Van Westendorp price sensitivity test as a tool for determining optimal pricing through customer surveys. It emphasizes the iterative process of validating pricing strategies, from initial surveys to targeted advertisements, to build confidence in their pricing decisions.

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