The Headline Is the North Star

The headline is the north star. The reader should know exactly what the thing is before they even click on it. In order to get people to pay with their attention to read your work, you need to tell them what's in it for them. So just there's theres nto be, you know, you can always watch the recording and go back. Going to fly through. We're goin to move. We're move quickly, cause we got a lot lot to pack in here.