5min chapter

Sharp Tech with Ben Thompson cover image

(Preview) Apple Abandons Its Smart Glasses, Google as the Yellow Pages, LLMs and the Overton Window

Sharp Tech with Ben Thompson

CHAPTER

Intro

This chapter explores Apple's cancellation of its ambitious augmented reality glasses initiative, emphasizing a strategic pivot in AR technology integration. It examines the challenges the company faced and the potential impact on its innovation path in the competitive tech industry.

00:00

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