2min chapter

99% Invisible cover image

Bleep!

99% Invisible

CHAPTER

The Bleap Is Good in So Far as It Affirms It

People wanted edgier content, stuff that felt more like real life. The bleap was a perfect solution in part because the bleap doesn't just erase a bad word, it also draws attention to it. Even while it is technically covering up the swear word, bleap, in my opinion, actually emphasizes it, underlines it, foregrounds it.

00:00

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode